Helping SaaS Companies Close More Deals

Since January 2018, I’ve led Parris Push, a content and systems consulting brand based in Islip Terrace, NY. I work with churches, nonprofits, and creators to streamline their content workflows and boost engagement by leveraging SaaS tools. Through platforms like Make.com, Airtable, and Google Suite, I’ve designed and implemented scalable sales and content systems tailored to each client’s goals. One of the key results of this work has been building client outreach automations that led to a 60% increase in inbound leads within just three months.

From November 2015 to January 2018, I worked at Northwestern Mutual in Melville, NY, where I built and nurtured long-term client relationships through strategic prospecting, active listening, and trust-centered financial guidance. I advised clients on insurance and investment strategies by analyzing financial documents, identifying their goals, and crafting tailored, comprehensive plans. My approach involved delivering clear, data-driven presentations that demystified complex financial concepts and empowered clients to make informed decisions. I collaborated closely with top-performing advisors and formed strategic partnerships to expand service offerings and improve team performance. During my time there, I achieved the P40 milestone—an accomplishment earned by less than 13% of representatives nationwide. I also maintained detailed records of business activity, client progress, and performance metrics through CRM systems, and provided ongoing coaching to help clients align their personal goals with the right financial tools for long-term security.

Since January 2015, I’ve operated under the brand SafiTheProducer in New York, delivering high-quality production services for major clients like Pfizer, Guardian, Goldman Sachs, and Vevo. I’ve led audio, video, and lighting (AVL) operations in premier venues and hotels across the Northeast, ensuring seamless execution and elevated experiences. In addition to corporate work, I’ve advised churches and nonprofits on building in-house production teams and livestream systems—serving as the current Production Advisor to Nassau Tabernacle of Praise, Enhance Church, Faith Church, and God Revealed Ministries. I’ve produced, filmed, and edited impactful video content for numerous private events and organizations, optimizing deliverables for both livestream and post-event use. To support growth and consistency, I developed scalable systems and documentation such as SOPs, onboarding guides, training videos, and role-specific quizzes. I also regularly manage production crews, delegate responsibilities, and serve as the client point-of-contact—coordinating tech setups and timelines under tight deadlines to ensure smooth execution and client satisfaction.

From March to November 2015, I worked at Sungevity in New York, NY, where I delivered custom solar solutions through remote consultations, using proprietary design software to present personalized energy savings plans. I managed the full sales cycle—from initial outreach to contract close—while educating clients on financing options such as power purchase agreements (PPAs), loans, and leases. My consultative, data-driven sales approach and effective pipeline management consistently led to surpassing monthly performance metrics. I also collaborated closely with design, permitting, and installation teams to ensure seamless project execution and a high level of customer satisfaction.